Skills
Knowledge is what is contained in the head and skill is that which is done by the hand. Other than professional knowledge acquired through both previous jobs and recent education, Keane has developed various skills. Some of them are transferable skills, others are industry specific ones. More specifically, some key skills are listed hereunder:
1. People Skills
- Effective communication
- Strong negotiation and persuasion
- Build others self-esteem.
- Show empathy for others.
- Encourage people to cooperate with each other.
- Respond productively to emotional statements.
2. Marketing & Sales Skills
- Development of B2B & B2C Marketing Strategy
- Adaptation of B2B & B2C Marketing Strategy
- Development of B2B & B2C Integrated Marketing Communication Strategy
- Development of B2B CRM Strategy
- Development of Brand Positioning Strategy
- Development of Brand Communication Strategy
- Product Development Strategy
- Market Analysis
- Industry Analysis
- Competitor Analysis
- Market Segmentation
- Development of Marketing tactics: Print Ads, Direct Mail, Email Marketing, Events, Sales Promotions
- Search Engine Marketing
- Sales Channel Integration
- B2B Sales
- B2B Customer Service
3. Management Skills
- Agency Management
- Vendor Management
- Staff Management
- Partners Management
- Event Managment
- Sales Promotion Managment
4. Financial Skills
- Marketing Budget Control
- Quotation Preparation
5. Administration Skills
- Contract Preparation
- Translation & Interpretation
6. Computer Skills
- Microsoft Outlook, Word, Excel, Powerpoint, Project
- Events Pro
- Photoshop
- Website Optimization
- CMS applications including Joomla, Wordpress, Oscommerce
7. Production Skills
- Supervision of marketing collaterals production
- Supervision of website production
- Supervision of events equipment production
8. Language Skills
- Chinese
- English
- German
